Entrepreneur’s Toolkit

Strategic, philosophical, tactical and even comical resources for entrepreneurs. More of a ‘personal faves’ list than an all-encompassing resource.

Strategy / Business Model / Customer Development (or, “Why Steve Blank is My Hero”)

Raising Money

Hiring & Recruiting

  • 5 Tips from Dharmesh Shah
  • Hiring Philosophy from Dee Hock – “Hire and promote first on the basis of integrity; second, motivation; third, capacity; fourth, understanding; fifth, knowledge; and last and least, experience. Without integrity, motivation is dangerous; without motivation, capacity is impotent; without capacity, understanding is limited; without understanding, knowledge is meaningless; without knowledge, experience is blind. Experience is easy to provide and quickly put to good use by people with all the other qualities.”
  • Applicant tracking & recruiting – JobScore


    • Compensation and Leadership Wisdom from Dee Hock:“Money motivates neither the best people, nor the best in people. It can move the body and influence the mind, but it cannot touch the heart or move the spirit; that is reserved for belief, principle, and morality. As Napoleon observed, “No amount of money will induce someone to lay down their life, but they will gladly do so for a bit of yellow ribbon.””

Branding & Logo Design

Coming up with a great name and logo for your company is hard but absolutely critical. Remember: the best technology only wins sometimes.

  • Running your own Naming Process – Mike McDerment, CEO of Freshbooks (seems to have disappeared)
  • Types of Company Names – 100 Monkeys Blog
  • My little brother, a great designer – Hobson Strategy Design

General & Administrative

  • Coming soon

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